Cannes Briefing: Marketers swear they’re interested in the metaverse at Cannes even though they’re skeptical
For an industry that was so desperate for an in-person reunion, there sure is a lot of talk about the virtual world as the metaverse gets a bright spotlight at this year’s Cannes Lions International Festival of Creativity. Marketers and advertisers are getting into the space, creating virtual presences and giving presentations this week on …









