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IAB PlayFronts takeaways: Game advertising has arrived — and brands are playing catch-up

IAB PlayFronts takeaways: Game advertising has arrived — and brands are playing catch-up

Gaming has arrived as both a pillar of popular culture and source of advertising inventory, but some brands and agencies still struggle to grasp the value of this new medium. Though in-game advertising companies are confident about the strength of their product — and its potential to act as a bridge between advertisers and the metaverse …

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Media Briefing: Publishers rail against opening up their first-party data in a post-cookie world

Media Briefing: Publishers rail against opening up their first-party data in a post-cookie world

In this week’s Media Briefing, senior media editor Tim Peterson covers one of the biggest talking points during last week’s Digiday Publishing Summit. Data protection The key hits: Publishers are wary of cookie-replacing identifiers replicating the third-party cookie’s ills. Email-based IDs like Prebid’s Unified ID 2.0 do not provide publishers as much control over their …

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The Trade Desk’s supply-path optimization efforts portend potential disruption ahead

The Trade Desk’s supply-path optimization efforts portend potential disruption ahead

The countdown to cookie-deletion on the internet’s most popular platform — Google’s consumer offerings and accompanying ad stack — continues meaning others on the market will have to ready themselves. As the second quarter of 2022 kicks off, some predict the internet (as an advertising medium) is bifurcating into known, or “authenticated”, and unknown realms with the …

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Uber looks to create travel ‘superapp’ by adding planes, trains and rental cars

Uber looks to create travel ‘superapp’ by adding planes, trains and rental cars

Uber CEO Dara Khosrowshahi speaks at a product launch event in San Francisco, California on September 26, 2019. Philip Pacheco | AFP via Getty Images Uber is driving ahead with its plan to become a travel “superapp”. The San Francisco-headquartered firm announced Wednesday that it is adding trains, buses, planes and car rentals to its …

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Why So Many Flights Were Canceled or Delayed This Weekend

Why So Many Flights Were Canceled or Delayed This Weekend

Thousands of travelers were stranded in airports over the weekend as thunderstorms in Florida curtailed operations and technology issues left one of the largest airlines scrambling to recover during the spring break travel rush. More than 10,000 U.S. flights were canceled or delayed, according to flight tracker FlightAware, with another 5,085 delayed and 779 canceled …

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12 Secrets Celebrities Use to Look Stunning Without Filters or Photoshop

12 Secrets Celebrities Use to Look Stunning Without Filters or Photoshop

In the years of experience of being in public, celebrities don’t only get a lot of fans, but they also learn many useful life hacks that help them look amazing in any situation. Some of them wear special underwear, and others never leave home without lifts in their shoes. We at Bright Side decided to find out which tricks famous people use to appear in public. And at the end …

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14 True Facts About Everyday Things That Seem Like a Bluff

14 True Facts About Everyday Things That Seem Like a Bluff

One can never know enough life hacks, habits, and tips. We can discover a fact about an item we use on a daily basis, and suddenly everything starts to make sense. The normal things we have in our kitchen, garage, or office have unexpected stories to tell, along with interesting facts that we had no clue about. We at Bright Side decided to shed some light on some interesting facts and also …

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9 Life Hacks for Quick and Effective Cleaning

9 Life Hacks for Quick and Effective Cleaning

Many people think of cleaning as a quite painful process because it can take hours. That’s why witty people invent different life hacks to make cleaning both easy and effective. At Bright Side, we love to make our exhausting chores easy and would like to share these life hacks from Internet users with you. How to effortlessly remove a thick layer of fat from a frying pan It seems …

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