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Digiday+ Research: Cookie concern is real – 71% of agency, brand execs worried and don’t know what’s next

Digiday+ Research: Cookie concern is real – 71% of agency, brand execs worried and don’t know what’s next

Agencies and brands are obviously concerned about the death of the third-party cookie and the impact on their marketing businesses, but the reality is most don’t have a solid plan regarding what exactly post-cookie measurement and marketing will look like. It is clear that this uncertainty is widespread across the industry. What is not so …

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THAI Frequent Flier Program, Royal Orchid Plus (ROP) Ranked Top 5 in APAC

Royal Orchid Plus (ROP), the frequent flier program of the national flag carrier airline of Thailand, Thai Airways International, has recently been named to the “Top 5 Best Frequent Flier Programs” list from DestinAsian, a leading Asia-Pacific travel magazine. (1888PressRelease) June 06, 2022 – The distinction is based off of recent poll results from the …

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Colorado Springs, CO Author Publishes Action-Packed Time Travel Novel

Colorado Springs, CO Author Publishes Action-Packed Time Travel Novel

Download Full Size Image”> Debra: Daughter of Cellus (Princess of Persia), a new book by William Chevalier, has been released by Dorrance Publishing Co., Inc. It’s a battle between the ages as our nation’s military travels back in time to engage the armies of the King of Persia. As the King’s army marches toward Babylon, …

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How political campaigns are using contextual insights to reach more voters

How political campaigns are using contextual insights to reach more voters

MarTech » Data » How political campaigns are using contextual insights to reach more voters With midterm elections coming up, political campaigns are pulling out all the stops to reach voters in the shifting digital landscape. Strategists are having to navigate a new set of privacy data restrictions, different but similar to those facing non-political …

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How to decide if you need an enterprise email marketing platform

How to decide if you need an enterprise email marketing platform

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Use the following questions as a guideline to determine the answers. Do we have the right human …

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[This week] Actionable marketing training from MarTech!

[This week] Actionable marketing training from MarTech!

Don’t miss your chance to take your marketing skills to the next level: Register now for your choice of live, expert-led MarTech Master Class – happening online tomorrow, Tuesday, June 7 from 12:00pm – 4:00pm ET! Each Master Class is led by a recognized industry expert and dives deep into a specific area of the marketing spectrum: Successfully transitioning to Google Analytics …

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Stem Cell Transplants Promising So Far in Type 1 Diabetes

Stem Cell Transplants Promising So Far in Type 1 Diabetes

NEW ORLEANS ­— Two patients with type 1 diabetes have now experienced improved blood glucose control with Vertex Pharmaceutical’s investigational allogeneic stem-cell derived islets (VX-880), with the first person now completely insulin-independent at 9 months post-transplant. Prior to the procedure, both patients had hypoglycemic unawareness and had experienced multiple episodes of severe hypoglycemia, conditions considered …

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Medicaid Expansion: Good First Step, but No Panacea for CV Care

Medicaid Expansion: Good First Step, but No Panacea for CV Care

Medicaid expansion under the Affordable Care Act led to substantial gains in insurance coverage and access to care but not in cardiovascular risk factor management or treatment, new research suggests. “We have a lot of work to do to improve cardiovascular care delivery to low-income vulnerable populations, irrespective of where they live,” Rishi K. Wadhera, …

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