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Amazon’s dominance has limits: Here’s what consumers still buy directly from makers

Amazon’s dominance has limits: Here’s what consumers still buy directly from makers

Fashion / By

Despite its retail dominance, Amazon has yet to conquer fashion. According to survey data from market research firm Forrester, consumers in some categories are still more likely to go directly to the manufacturer than to Amazon to buy products. Businesses in the fashion industry in particular have stronger digital sales through their own websites than …

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Why it’s Time to Drop the Wrist Curl and Try These 3 Moves

Why it’s Time to Drop the Wrist Curl and Try These 3 Moves

Health and Fitness / By

All the arm-day sessions in the world won’t mean anything if you’re still walking around with toothpick-size forearms. If you’ve been neglecting forearm training, rest assured that it doesn’t have to require marathon sessions—effectiveness and efficiency should be your goal. But if you’ve been relying on wrist curls for your forearm training, you’re missing out …

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Strongman Eddie Hall Tries to Get the ‘World’s Biggest Pump’ on Chest Day

Strongman Eddie Hall Tries to Get the ‘World’s Biggest Pump’ on Chest Day

Health and Fitness / By

This content is imported from youTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Eddie Hall has been on a real journey with his training over the last couple of years. Not content with winning multiple titles as …

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Publishers are preparing for 2023’s new consumer privacy laws

Publishers are preparing for 2023’s new consumer privacy laws

Tech / By

It seems like only yesterday that publishers were scrambling to understand the ramifications of the General Data Protection Regulation (GDPR) in the EU and U.K. and the California Consumer Privacy Act (CCPA). A new set of state-specific privacy regulations is scheduled to take effect in 2023.  Starting in 2023, five U.S. states (California, Virginia, Colorado, …

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How Pixability is helping brands monitor YouTube and CTV campaigns for safety, performance and suitability

How Pixability is helping brands monitor YouTube and CTV campaigns for safety, performance and suitability

Tech / By

The following article highlights an interview between Jackie Paulino, Pixability’s Chief Product Officer, and Mike Shields, co-founder of Marketecture Media and host of the ‘Next in Marketing’ podcast. Register to watch more of the discussion and learn how brands can effectively monitor their YouTube and CTV campaigns for safety, suitability and performance. As video platforms …

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After two years virtual, Sundance returns in person with brands prioritizing experiential marketing

After two years virtual, Sundance returns in person with brands prioritizing experiential marketing

Tech / By

Filmmakers, film industry execs, actors, industry insiders, film devotees and marketers will return to Park City, Utah this year for the Sundance Film Festival, which is being held in-person for the first time since 2020. The last two years attendees tuned in virtually due to the pandemic. While tuning in online is still an option …

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The curation of programmatic marketplaces gathers pace across advertising – except with advertisers

The curation of programmatic marketplaces gathers pace across advertising – except with advertisers

Tech / By

“Curation” is table stakes for many in digital advertising — except among advertisers. They continue to buy many of their programmatic ads from one, all-encompassing (often opaque) programmatic marketplace. That’s despite the fact that they don’t necessarily have to. Not when there are a myriad of ways to take a stab at cherry picking the …

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Digiday+ Research: Publishers grew ad offerings last year as fewer saw traffic increases

Digiday+ Research: Publishers grew ad offerings last year as fewer saw traffic increases

Tech / By

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers didn’t see a big drop-off in traffic last year. But fewer publishers did see increases in traffic as they added to their ad offerings compared to previous years. This is according to a December Digiday+ Research survey of …

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