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Hyatt, Lacrosse United, Lulu’s tap college athletes’ authenticity to target Gen Z

Hyatt, Lacrosse United, Lulu’s tap college athletes’ authenticity to target Gen Z

Tech / By

As Super Bowl LVII approaches, hotel chain Hyatt is touting its recent partnership with University of Tennessee wide receiver Jalin Hyatt — who happens to have a namesake in common with the brand. The partnership marks Hyatt’s first deal with a college athlete, and the company will feature the wide receiver in media interviews and …

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The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability

The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability

Tech / By

Last September, The Athletic introduced ads to its business model for the first time (aside from podcast and newsletter ads that’ve been in the mix since the publication’s origins in 2016). This opened a door to revenue diversification, something the subscriptions-centered business had been lacking. The path to profitability was originally set for 2023, and …

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How the layoffs at 100 Thieves underscore esports’ creator-executive leadership problems

How the layoffs at 100 Thieves underscore esports’ creator-executive leadership problems

Tech / By

It’s an oft-repeated truism that creative types don’t always make the best business leaders. Nowhere is this more apparent than the esports industry, whose former-pro-gamer executives often lack the commercial nous and marketing smarts to transform their hype-fueled brands into sustainable companies. Many of today’s leading esports organizations were founded by pro gamers, initially taking …

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Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl

Tech / By

Ahead of the Super Bowl, Twitter and TikTok are offering marketers incentives to spend ad dollars on their platforms, as they each seek to draw viewers as second screens during the Big Game. Twitter is offering marketers $250,000 in free ad space; TikTok is offering ad credit incentives between 3 to 5% for advertisers spending …

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House lawmakers draft resolution to condemn Chinese spy balloon

House lawmakers draft resolution to condemn Chinese spy balloon

Travel / By

Rep. Michael McCaul, R-Texas, speaks during a Republican news conference ahead of the State of the Union, Tuesday, March. 1, 2022, on Capitol Hill in Washington. (AP Photo/Jacquelyn Martin) House lawmakers are prepping a bipartisan resolution to condemn China after the U.S. shot down a suspected Chinese spy balloon over the weekend, which ratcheted up …

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Donald Trump Tries to Deny That Spy Balloons Also Flew Over U.S. During His Presidency

Donald Trump Tries to Deny That Spy Balloons Also Flew Over U.S. During His Presidency

Travel / By

Donald Trump tried to deny reports on Sunday that China launched spy balloons over the U.S. during his presidency, saying the claims were an attempt to deflect embarrassment over the half-week debacle. Three other spy balloons have traveled over the continental U.S. in the past, officials told the Associated Press, including twice during the Trump …

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11 Times Celebrities Undermined Traditional Upbringing Methods

11 Times Celebrities Undermined Traditional Upbringing Methods

Life Hacks / By

Like all parents, famous moms and dads want to raise their kids well, so they have to follow different upbringing methods. Some of them even come up with their own life hacks that can surprise people who believe in more traditional methods. We think that as long as both parents and kids are happy, it doesn’t really matter what anyone thinks. Kate Middleton makes Prince …

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I Had No Idea Any Of This Would Work. I Feel Stupid, But Life’s About To Get Much Easier.

I Had No Idea Any Of This Would Work. I Feel Stupid, But Life’s About To Get Much Easier.

Life Hacks / By

The best things in life are free. Not only that, but the best things in life can be made so much better with these easy life hacks. Anyone can pull these tricks off and, when you do, you’ll feel like a total champ. Not only that, but you’ll look like a champ. Check them out …

I Had No Idea Any Of This Would Work. I Feel Stupid, But Life’s About To Get Much Easier. Read More »

Tommy Hilfiger Reportedly Snags Palm Beach Estate for a Stunning $36.9M

Tommy Hilfiger Reportedly Snags Palm Beach Estate for a Stunning $36.9M

Fashion / By

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