Pentagram reimagines Vertical’s brand as eVTOL start-up unveils Valo aircraft
Last Thursday, amid the glass towers of Canary Wharf, British eVTOL manufacturer Vertical unveiled Valo, its fully electric vertical take-off and landing vehicle. At the same time, the Bristol-based company revealed a refreshed brand identity by Pentagram, designed to propel Vertical from industry insider to household name. The Valo vehicle is ambitious by any measure. …
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