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Alex

Why Twitch signaled a recommitment to creators at IAB NewFronts

Why Twitch signaled a recommitment to creators at IAB NewFronts

Digiday’s NewFronts coverage is presented by Amazon. During Amazon’s IAB NewFronts presentation on Monday, Twitch representative Sarah Iooss spent most of her allotted time reaffirming her company’s commitment to creators. As competition mounts between livestreaming platforms, Twitch is providing new tools and services to support creators in the production of both personal and branded content. …

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Why a startup snack and wellness brand is investing more in OOH advertising after viral moment success

After going viral with a “Hot Girls Have IBS” billboard campaign earlier this year, snack and wellness brand BelliWelli is taking a bigger swing in the out-of-home advertising space to boost brand awareness. Over the last year, brands have steadily been spending more ad dollars in OOH as people venture back outside, returning to in-person …

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The Rundown: Platforms, streamers and publishers pitch celebrity-driven content and measurement tools on NewFronts Day 2

The Rundown: Platforms, streamers and publishers pitch celebrity-driven content and measurement tools on NewFronts Day 2

Digiday’s NewFronts coverage is presented by Amazon. Day two of the Interactive Advertising Bureau’s four-day NewFronts digital video advertising presentations featured platforms, streamers and publishers pitching celebrity —and creator —driven content. Samsung’s advertising division highlighted a new measurement tool, while Roku, Condé Nast and Snap focused on new and returning programming in their pitches to …

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