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Alex

Gretsch G2622T-P90 Streamliner Review

Gretsch G2622T-P90 Streamliner Review

Unique, idiosyncratic pickups. Tidy construction. Top-notch playability. Some tuning instability with Bigsby use. Some players will miss classic P-90 trebles. Gretsch G2622T-P90 Streamlinergretschguitars.com Gretsch’s new Streamliner guitars—like the 1960s Streamliners before them—are great instruments living in the shadows of the company’s most iconic shapes. Where guitars like the 6120, Country Gentleman, White Falcon, and others …

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‘White Hot: The Rise & Fall of Abercrombie & Fitch’ Review: How Youth Fashion Turned Fascist

‘White Hot: The Rise & Fall of Abercrombie & Fitch’ Review: How Youth Fashion Turned Fascist

Fashion, of course, is rarely just fashion — it tells a story about whoever’s wearing it. And in the ’90s and 2000s, the preppy youthquake mall-fashion outlet Abercrombie & Fitch told a very big story. It was a story of where America — or, at least, a powerful slice of the millennial demo — was …

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Will mRNA Technology Companies Spawn Innovation Ecosystems?

Will mRNA Technology Companies Spawn Innovation Ecosystems?

The mRNA technologies that helped rapidly create effective Covid-19 vaccines could become technology platform businesses, which has tremendous implications for players the world of drug development. These platforms could attract other companies interested in exploiting their advantages to develop other drugs. But all the stakeholders — platform owners,  external pharmaceutical and biotech companies, policymakers, and …

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‘Activations and festivals are definitely back’: Why Absolut is running an in-person and metaverse experience for Coachella

‘Activations and festivals are definitely back’: Why Absolut is running an in-person and metaverse experience for Coachella

This past weekend, Absolut kicked off its return to experiential marketing at Coachella as the music festival returns (running until April 24th) following a two-year hiatus due to the pandemic. Throughout the run of the festival, Absolut will be running an experience for in-person festival attendees as well as a metaverse experience in Decentraland aptly …

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How Roblox’s Layered Clothing makes the virtual world feel more real — and more attractive to brands

How Roblox’s Layered Clothing makes the virtual world feel more real — and more attractive to brands

Digital clothing has long been a cornerstone of Roblox’s virtual economy, but the platform’s new Layered Clothing feature allows users to design garments that look and act stunningly similar to physical clothes. The state-of-the-art function creates new opportunities for brands to bring their products into the world of Roblox. The result of two years of …

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