‘Activations and festivals are definitely back’: Why Absolut is running an in-person and metaverse experience for Coachella
This past weekend, Absolut kicked off its return to experiential marketing at Coachella as the music festival returns (running until April 24th) following a two-year hiatus due to the pandemic. Throughout the run of the festival, Absolut will be running an experience for in-person festival attendees as well as a metaverse experience in Decentraland aptly …









