Alex

The exit of Meta’s chief operating officer Sheryl Sandberg is undoubtedly a momentous moment in its history, a departure that comes as the social media giant seeks to mold its next incarnation in the metaverse. In a 14-year run at the highest echelons of Facebook, Sandberg “architected our ads business” according to the company’s founder …

Key questions Meta’s ads team must answer as it enters a new era Read More »

Late last week, a coalition of governmental organizations, academics and private sector companies banded together at an environmental conference to form the Coalition for Digital Environmental Sustainability (CODES), to engender a “green revolution,” as its announcement blared.  To paraphrase from the movie Lord of the Rings: The Two Towers — looks like sustainability’s back on the …

Media Buying Briefing: Sustainability once again takes center stage across digital media Read More »

Plant-based food brand Silk is pouring efforts into TikTok for the first time, as the 45-year-old brand looks to refresh itself and appeal to younger, more diverse shoppers.  As TikTok grows in popularity, the short-form video app is quickly becoming a staple in advertisers’ social spend. This year in the US, TikTok is expected to …

‘TikTok is one of the places where culture is created’: As TikTok popularity swells, Silk looks to tap growth Read More »