Alex

This WTF guide, sponsored by The Weather Company, digs into what weather targeting is — how it differs from other contextual signals, common misconceptions and misunderstandings and how advertisers across industries can maximize its effectiveness. Amid the many shifts in consumer behaviors, trends and other factors, global brands have now made understanding and leveraging consumer …

WTF is weather targeting? Read More »

As the holiday season winds down, a little-known window of opportunity opens for advertisers known as Q5.  During the period from late December to mid- or late January, also known as Q5, many advertisers go dark after shipping deadlines have passed. Meanwhile, consumers are in discovery mode — scrolling on their mobile devices and spending …

How advertisers maximize lead generation during Q5 Read More »

Payment frictions continue to undercut the creator economy’s growth. Creators continue to wait too long to get paid, according to several ad execs interviewed for this story. What should be routine disbursements can slip from days into weeks and whatever finally shows up has already been thinned out by an expanding chain of middlemen — …

Visa extends its reach into the creator economy’s liquidity crunch Read More »