THE NFL SEASON is in full swing, and Detroit Lions quarterback Jared Goff has helped turn one of football’s most overlooked teams into legitimate playoff material. The 29-year-old has rebuilt his career in Detroit with a strong work ethic and a steady leadership style. Now he’s bringing that same mindset off the field as the newest ambassador for Vuori, the California activewear brand aiming to muscle in on giants like Nike and Adidas.
“Jared brings a thoughtful, modern approach to performance that mirrors how we design for movement, recovery, and everyday life,” said Vuori founder and CEO Joe Kudla.
The 4-time Pro Bowler will be front and center Vuori’s 2025 campaigns. For Goff, the partnership isn’t just about slapping his face on ads. It’s about aligning with a brand that matches his day-to-day NFL routine.
“Vuori … really speaks to how I live and train,” Goff said. “It’s built for performance, but it’s also about balance—being comfortable in your own routine and style, whether you’re preparing for gameday or recharging at home.”
Goff’s new brand deal signals Vuori’s latest push to stack its roster with high-profile athletes to compete with legacy giants like the Swoosh and New Balance. Earlier this year, Vuori added Chicago Bears rookie Colston Loveland and University of Texas quarterback Arch Manning, but Goff is the brand’s first veteran NFL star. He joins a lineup that also includes gymnast Livvy Dunne, skier Thibault Magnin, and Britain’s top-ranked tennis player, Jack Draper.
Goff can be seen wearing a lineup of certified Men’s Health editor-tested favorites—including the moisture-wicking Vuori Strato Tech Tee and the lined Vuori Kore Shorts.
“My fashion has always been low-key,” Goff said on Vuori’s site. “With Vuori, I know that no matter what I’m reaching for, I’ll feel comfortable and look put together. They do such a great job of elevating athleisure. I can wear it whenever, which, for my lifestyle, is essential.”
Check out some of Goff’s own curated fits below.
Jared Goff’s Favorite Fits
Editor Favorite
Another Editor-Approved Classic
Premium Version
Vuori Elevate Kore Shorts
Perfect for Layering
Vuori Sunday Element Vest
Great for Lounging
Vuori Sunday Performance Sweatpant
Stretch Comfort
Vuori Seaside Pullover Hoodie
Organic Cotton
Ultra Soft Pima Cotton
Water-Repellent
Vuori Sunday Element Half Zip Jacket
Soft Performance Stretch Knit
Vuori Sunday Element Jacket
Moisture Wicking Tech
Relaxed Fit
Vuori Long Sleeve Vuori Heavyweight Cotton Tee
Versatile Fit
Vuori Ponto Half-Zip Jacket Mock Neck
Casual and Comfortable
Vuori Short Sleeve Vuori Heavyweight Cotton T-Shirt
Your Go-to Hat
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Tim Kohut is the Deals and Trends Editor for Popular Mechanics, Men’s Health, Best Products, and Runner’s World. He has extensive product review and gear coverage expertise, particularly in tech, home, auto, and health. Tim was previously the Deputy Commerce Editor of The Drive and a Commerce Editor at BGR. He’s also overseen gear coverage and strategy at Popular Science, Bob Vila, Outdoor L