As one of the world’s largest fashion e-commerce retailers, SHEIN statistics and announcements are all over news. The company might be taking the world by storm, but its path hasn’t been without a number of controversies.
Formerly known as ZZKKO, SHEIN was founded in 2008 by entrepreneur Chris Xu as a wedding dress e-commerce company. In the 2010s, it began to sell its womenswear in different international markets and it’s currently active in over 25 countries. At the end of 2023, the retailer’s mobile app surpassed 250 million downloads.
It’s clear that SHEIN is gaining momentum and popularity, and is therefore worth paying attention to. In this guide, we’ll go over the statistics on SHEIN usage and downloads, its performance in different markets, its associated controversies and the possible future of the retailer. Let’s not waste any time!