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It’s here: after showing it off to the world for the first time on Monday at its developer conference DevDay, and warding off a DDoS attack, OpenAI yesterday released one of its new marquee tools, GPT Builder, to all ChatGPT Plus subscribers.

As indicated by the name, OpenAI’s GPT Builder allows individuals to build their own customized versions of ChatGPT, the company’s hit large language model (LLM) powered chatbot.

And similar to ChatGPT, the GPT Builder tool works through natural language: the user simply has to type the kind of chatbot and capabilities they want, and ChatGPT builder will do the rest — at least, that’s how it’s supposed to work.

In practice, building a GPT from scratch still requires attention and time commitment from the user. Not nearly as much as building a new chatbot from scratch using code and programming skills — in fact, that’s precisely the point, a completely non-technical user should be able to build apps that help them and their workflows.

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