Where to Shop Skims Men’s Launch: Kim Kardashian’s New Underwear Line for Men

Kim Kardashian announced earlier this week that Skims, her juggernaut line of underwear and shapewear, is entering the menswear game. The brand’s debut men’s collection—including underwear, T-shirts, tank tops and socks in cotton and performance fabrics—is available to shop today, October 26.

Shop Skims Men’s

“We’ve never had a bigger request than to launch men’s,” Kardashian told GQ in an interview discussing the viral launch campaign starring San Francisco 49ers defensive lineman Nick Bosa, Oklahoma City Thunder point guard Shai Gilgeous-Alexander and Brazilian soccer icon Neymar. Skims co-founder and CEO Jens Grede (who also counts Mr. Porter, Brady and Frame on his resume) added that “20 percent of our traffic, and 10 percent of our customers, are already men,” and that a men’s shapewear line, which has been rumored since Skims launched in 2019, is also in the works.

In makes sense, then, to start with the basics. Like Skims’ existing women’s collections, the new men’s underwear line centers around fabric and fit. There are three ranges: cotton, a mid-weight base layer that claims to never lose it’s shape; stretch, a smooth, slim-fit hybrid fabric designed to hug and support the body; and sport, lightly compressive and moisture-wicking performance underwear. We were happy to see that all styles in the initial launch will be available in sizes XS to 5XL. Prices range from $16 for cotton briefs to $54 to for sport leggings.

While we haven’t gotten our hands on Skims Men’s yet, we’re most eager to try the sport