Insights on traveler behavior and what it means for advertisers
The way people are inspired to travel, research, and book trips has changed in recent years. To fully understand this, we conducted custom survey and digital research around traveler behaviors throughout the online shopping journey.
Download the report to learn about the traveler path to purchase and the opportunities this presents for advertisers, including:
- Advertising has an impact: Two-thirds of travelers who were influenced by an ad noticed it during the inspiration phase of their journey.
- On average, travelers view 141 pages of travel content in the 45 days prior to booking.
- Nearly three in five travelers had no specific destination in mind.
- Most travelers use OTAs for research, regardless of where they book.
Download the report
About Expedia Group Media Solutions
Expedia Group Media Solutions is a global travel advertising platform that connects marketers with hundreds of millions of travelers across the Expedia Group brands. With our exclusive access to more than 70 petabytes of Expedia Group traveler search and booking data, we offer advertisers actionable insights, sophisticated targeting, and full-funnel results reporting. Our suite of solutions includes display, sponsored listings, audience extension, co-op campaigns, and custom creative campaigns – all designed to deliver on the objectives of our advertising partners and add value for travel shoppers on our branded sites globally. With a consultative approach and more than 20 years of travel and media experience, we help our advertising partners inspire, engage, and convert travelers for meaningful results. For more information, visit www.advertising.expedia.com.
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