Revolutionizing personalization: How generative AI propels growth with AI-driven customer insights

Over the past few years, generative AI has emerged as a transformative technology, its advanced algorithms revolutionizing industries by enhancing business processes, redefining human interactions and optimizing productivity. The technology enables the analysis and generation of natural language, fostering innovation and growth across diverse sectors.

For businesses, generative AI offers personalized marketing email generation, chatbot development for customer queries, and even code writing. Automating tasks and providing insights streamlines productivity, empowering individuals to make informed decisions. Gen AI can, for example, summarize extensive text, detect data patterns and stimulate creative thinking.

Customer insights through generative AI

During Transform 2023, Stellantis, the world’s third-largest automobile company, highlighted its utilization of Treasure Data’s Customer Data Cloud to gain profound customer insights. This endeavor yielded exceptional outcomes, encompassing cost savings and revenue growth through enhanced marketing campaigns.

Treasure Data’s Customer Data Cloud platform enables businesses to consolidate customer data from various sources, facilitating the creation of comprehensive customer profiles for personalized and pertinent marketing endeavors.

In Stellantis’ case, the AI cloud platform enabled identification of customers with the highest potential interest in specific products or services. Consequently, the company could target its marketing campaigns, resulting in a substantial rise in conversion rates.

>>Follow all our VentureBeat Transform 2023 coverage