How marketers enhance cross-functional collaboration and avoid campaign misalignment

Warby Parker joins brands that have killed home try-on in favor of virtual tests

This story was originally published on sister site, Modern Retail. The end may be near for at-home try-on programs. Warby Parker, the eyewear brand that helped pioneer online glasses sales in the 2010s, said last Thursday on its quarterly earnings call that it would end its home try-on program by the end of the year. […]