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Published on 10/07/25 – Updated on 10/07/25
Minor Hotels has announced the addition of four new hotel brands to its portfolio, marking a strategic move to meet the evolving needs of both travelers and hotel owners. The new brands – The Wolseley Hotels, Minor Reserve Collection, Colbert Collection, and iStay Hotels – will support the company’s expansion into new markets and diversify its offerings across luxury, premium, and select segments.
The new brands are:
– The Wolseley Hotels: A luxury brand inspired by the Piccadilly restaurant, combining British elegance with European influences. The brand aims to offer guests refined, comfortable spaces.
– Minor Reserve Collection: A luxury soft brand catering to travelers seeking unique, quality stays. These properties are selected for their distinctive features and exceptional guest experiences.
– Colbert Collection: A premium soft brand focusing on culinary experiences and social interaction. Colbert Collection includes independent hotels that emphasize curated activities and dining options.
– iStay Hotels: A select segment brand offering affordable, comfortable stays with a focus on convenience. iStay is designed to provide a straightforward hotel experience with the latest technology.
These brands join Minor Hotels’ existing portfolio, which includes Anantara, Tivoli, NH Collection, and Avani, among others. With the addition of these new brands, Minor Hotels aims to enhance its market presence, particularly in the growing soft brand segment.
The expansion also aligns with the group’s overall growth strategy, with a goal of reaching 850 properties by 2027. The introduction of these brands follows the recent launch of Minor Hotels’ masterbrand in March 2025, marking a significant step in the company’s evolution.
“We have meticulously crafted each new brand to capture specific opportunities in the market, enabling us to meet the evolving needs of modern travellers and owners alike. By expanding our brand offering to address new segments, we are empowering our partners, delighting our guests, and accelerating our global growth strategy. These additional brands are instrumental in helping us reach our growth target of 850 properties by the end of 2027.” – Ian Di Tullio, Chief Commercial Officer of Minor Hotels
Minor Hotels is actively exploring development opportunities for these new brands, with the first property announcements expected soon.
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