Future of TV Briefing: Disney+ ad plan underscores the emergence of streaming’s dual-revenue stream
This week’s Future of TV Briefing looks at how subscriptions plus advertising have become the streaming equivalent to traditional TV’s dual-revenue model of advertising plus carriage fees. Plus ads The key hits: Disney will join Discovery, NBCUniversal, Paramount and WarnerMedia in adding an ad-supported tier to its flagship streaming service. Hulu and Discovery+ have shown …